Candy Couture

I'm super excited about today's spotlight! We are talking to Candy aka @xxCandyCouturexx. She is a fashion designer, stylist and a Gyaru enthusiast. If you haven't heard of Gyaru it is a fashion subculture that emerged in Japan in the 90s. It includes dramatic makeup, big hair and colorful clothes. There is also different substyles of Gyaru so there is so much inspiration to delve into.

Childhood photo of Candy

What I love most about Candy's take on Gyaru is how she mixes her indigenous style along with it. "My family is de pueblos originarios in Tehuantepec & Huajuapan de León, Oaxaca. After living with family in Mexico in my teens, I developed an intense passion for my roots. Being able to live in my family’s pueblo surrounded by loved ones, community, and connecting with the culture had inspired me."

I was super curious to hear about how she got into Gyaru style and it turns out she has always been into alternative fashion. "One of my favorite scene queens on Instagram at the time had mentioned Gyaru which led me down the rabbit hole and to this day, I’ve never found a style that completes me more." I totally picked up on the scene vibes with her style, especially with Candy's colorful hairstyles. I also asked Candy what Gyaru brands she likes to shop for she suggested brands like Skinny Lip, D.I.A, Lip Service, and Alba Rosa. I'm hyped to do a deep dive on those later. 

"Showing pride for my Oaxacan heritage while also still being true to my self expression was what had me blending the two. What I love about Gyaru is that it rebels against colonial beauty standards and embraces dark skin. It’s the perfect subculture for those who are unapologetically themselves despite living in a time where people like us are made to feel inferior."

Candy between two models wearing her designs

Do you have other Latinas in your life who share your love for Gyaru or kawaii style? It often feels like we’re a bit scattered around the world.

Where I grew up, it was definitely hard finding others and it wasn’t until I started stepping into the underground rave scene that I continue finding other Latines who love kawaii styles. It really is challenging when you don’t know where to start but once you find them, it’s heart warming for sure.

What else has inspired your style?

My older siblings were my biggest inspiration growing up in the early 2000s. I was 13 when my oldest brother took me to my first warped tour. He was emo and loved anime which influenced my own interest. I was binge watching anime back to back while also pirating my favorite band’s music on my tablet. My 2nd older brother and I were also into cosplay at this time, always finding inspo on tumblr which introduced us to harajuku fashion and I think that’s how my spark for my style really came to be.

What has your experience been like being a part of the online gyaru community?

It has been so sweet connecting with others online especially fellow brown gals! Building that community and supporting each other is extremely meaningful to me. I think it’s important that we show love and kindness to one another. I know a lot of drama can go down in some parts but I think that just further proves the significance of finding others who understand the importance of community.

Huge thanks to Candy for letting me pick your brain. Your unapologetic self expression is so inspiring! <3 You can keep up with Candy on Instagram & TikTok for future brand updates as well as Depop @CandyCouturee for pre-loved kawaii fashion pieces. You can also reach out to her to book styling services.

Kawaii y Latina Icon: Isabella Lovestory

 

Merch and after party flyer from her show at the Echoplex 10/18

This past weekend I saw Isabella Lovestory, a Honduran pop star that is one of the most Kawaii y Latina - coded artists I know of. This was the second time I've been able to see her live as she is currently on tour performing her newest album Vanity that she released earlier this year. To me it is totally a no skip album. If you haven't heard of her already some great tracks to start with are her most popular song Mariposa as well Latina, which is absolute pop banger and ode to Latinas. 

Credit: Isabella Lovestory official website

Apart from being a talented musical artist, she also is a fashion icon - and with a song called Fashion Freak, she knows it. Her music videos are full of iconic looks and even just by scrolling on her Instagram you can see how much time she puts into style. At her show this past weekend her outfit was pink and sparkly with Y2k inspired hair. The crowd was pumped and the best way to describe her stage presence is like if  Kpop Idol was Latina. She really puts on such an amazing show.

Credit: Isabella Lovestory official website

Below are some pictures I got on my phone at the concert! If you guys have any suggestions other Kawaii y Latina Icons in music you'd like to to spotlight leave them down below in the comments!

xoxo

-Nathalie 

Latina performed live at the Echoplex 10/18

_Cherrymiffy - Jenny Sandoval

We've got our first poet on the blog today! Jenny Sandoval (They/them) is first generation a poet, film photography enthusiast, and passionate educator. Jenny has a background in elementary education and believes deeply in encouraging creativity in the classroom. Their family roots trace back to Tijuana, Nayarit and Michoacán. Their poetry explores powerful themes like identity, mental health, and the immigrant experience- often drawing form their own life. They've self-published two poetry books and are currently working on a new collection. When they're not writing you'll fund them taking dreamy film photos with their hello kitty camera.

I was so happy open my inbox to Jenny's submission with their poetry. Their words are beautifully relatable and the imagery created to go along with it is so captivating and eye-catching. It is cool to see the kawaii influence that can be seen through Jenny's work which came from an introduction of anime from their uncle and childhood trips to the Sanrio store with their mother. I also got Jenny's opinion on why so many Latino's end up interested in kawaii culture, "I believe this is because Latino channels have a lot of anime options. I vividly remember when I was a kid and I would spend my school break with my aunt in Tijuana and her having “Candy Candy” on the TV. I also believe because many immigrants and first generation had to grow up fast and not really have a childhood or a childhood they could enjoy, kawaii things are a safe space to bring back a way to connect with your inner child"

"I write my poetry in English and Spanish, being a first generation, eldest daughter from a single mother, and Tijuana. I write politically about the Mexican experience living in the USA and right now during these extremely difficult times that ICE is at high rate. We have to protect our communities! Art is political use your voice, your writing, your painting, your photograph to make a point!"

"No matter how much you think your art is not reaching people or don’t feel you aren't doing your best, remember there is someone in this world that will connect with your art! I took over a year break from poetry and didn’t know if I would share my poetry again due to these feelings and what got me back was knowing my words are important and I can keep some poetry for myself and also share some poetry to the world. Imposter syndrome is real and especially for people like me that don’t have any writing connections and are self taught. I am truly proud of everything I have put out as a poet and understanding the process of always learning how to write and graphic design better."

Huge thanks for Jenny for this submission and being so vulnerable in your writing! It is truly inspiring. You can check out Jenny's work on their website here.

Mooeyandfriends - Michelle

Today on the blog we have Michelle of Mooeyandfriends.com Apart from being an OG  kawaii lifestyle blogger (she's been running her blog for over 10 years) she is an amazing crochet artist! She is a first generation Mexican-American, with familial roots to Morelia, Michoacán. Her work that especially caught my eye were her crochet piñatas. 

So many of people that I feature on this blog inspire me in so many different way's, what admire about Michelle is how varied all her work is. "I blog about topics such as  astrology, beauty reviews, books, crochet, crystals, curly haircare, dolls, gaming, journaling, kawaii culture, lifestyle, tarot, reading, skincare, and more! There is no niche  here!" Like I mentioned she is also a crochet artist and has a substack dedicated to Blythe dolls.  

"I feel like it’s always been part of my life since I was a child. I loved Hello Kitty, Sanrio,  and cute things for my entire life. However, I got really into Japanese Harajuku fashion in  the mid-2000s, and I feel like that really amplified my love for kawaii culture as both go  hand-in-hand." The mixture of her kawaii interests and Latino culture make for the cutest content on her blog too. "For my blog, I've published some photo diary posts when I visited Mexico since I visit  family pretty regularly. Because of these posts, I also started sharing more of my travel  photo diary posts on my blog."

My favorite thing about this interview was hearing about how Michelle got the inspiration for her Latino inspired crochet works. "In one of my previous jobs, I used to frequent Latin /Hispanic grocery stores. The bright colors of the store and the fun illustrations on the packaging inspired me to crochet some crochet patterns for my blog (the candy skull garland and papel picado garland). I  also crocheted some skull keychains and plushies, and a series of piñatas, which were  inspired by the piñatas I would see at these stores. I loved piñatas as a kid! I mean, who  doesn't want to get their anger out by hitting their favorite cartoons and be rewarded with candy? lol!" 

Hope you enjoy discovering Michelle's work as much as I did. Her work perfectly embodies kawaii culture with a pastel twist that is so eye catching! You can follow along with Michelle's content on her Instagram here and if you'd like to purchase of her crochet art or some of her crocheting services you can check that out on her Depop! 

Kawaii y Latina Merch is here!

 

We now have merch available to rep Kawaii y Latina! I hand made pennant flags inspired by the university one you've probably seen before. As you can see they make insanely cute wall decor and I'm super excited to see pictures of how you guys add them to your space. I also got jumbo sparkly logo stickers made that also double as bumper stickers ͙͛ ˚₊⋆ They are weather proof so they are super durable :3 I stuck mine on my iPad case but I would love to see one on a skateboard. If there are any skaters reading this let me know and I will send you one in exchange for a pic of it on your board!! Last item in the merch drop are some acrylic logo keychains to add some cuteness to your keys. Profits of the merch go to the costs of running the blog ͙͛ ˚₊⋆ Don't forget to tag us on Instagram if you decide to get any goodies! <3

_ajmart_ - Amaryllis Monzon

First of all, happy Hispanic Heritage Month! This month is a time to celebrate all the beautiful things about our culture and I'm so grateful for all of you who tune in to the blog and help create our Kawaii y Latina community! <3 I'm hoping to squeeze in some extra blog posts this month to celebrate.

In this week's post we are highlighting the Mexican artist Amaryllis Monzon, a 20 year old artist, creating original characters along with stories to go along with them. She is a college student who will soon be attending Otis college of art and design to continue studying illustration. 

Her introduction into kawaii culture as a kid included shoujo animes and mangas, which also impacted her art style as well. Amaryllis blends this inspiration with her own life experiences growing up Latina, creating characters that many people can relate or see themselves in. "If it wasn’t obvious enough with my work, I love illustrating character concepts and designs or comics and colorful pieces! I use a lot of brighter colors with my work especially pink, I feel no matter what I’m drawing there is always some bit of pink hue somewhere in the piece. If the subject matter of my pieces aren’t a character of mine it’s usually my artist persona as I also use my art a lot to feel good about myself as a form of self love!"

Amaryllis also made a great point about how a lot of us being into kawaii culture really challenges the usual stereotypes that we are usually labeled with, "I think it’s great for more Latinas to get into kawaii culture and express themselves more in such a sweet and cute way, I feel sometimes at least in my experience we can be told we have sharp attitude or we’re always placed in that “spicy Latina” stereotype and I feel kawaii culture is just such a expressive and l enjoyable way to embrace our femininity more and step away from that stereotype that some try to stick us in."

As you may know, one question I love asking my interviewees is their opinion on why Latino's may gravitate towards kawaii culture. This is what Amaryllis had to say: 

"I feel they gravitate a lot towards kawaii things or cute culture because it has a very

childlike whimsy and innocence to it, and i feel with the way some of us are raised and

tend to be in a lively extroverted household we sometimes find enjoyment in loud and

positive aesthetics such as kawaii culture! Not only that I find that lots of latinos are

raised on mixed media and find themselves in things they are shown and since not a lot

of popular children’s characters are latino aside from dora you tend to project that onto

racially ambiguous characters like hello kitty in a way as there’s numerous edits on

social media of hello kitty repping different Latino flags or even sailor moon characters

edited by amazing artists to have them look more Latina!"

Some of Amaryllis's upcoming projects include a story called Late Night Party of Five, centered around one of her original characters. She also recently became an affiliate for the makeup brand, Flower Knows. You can keep up with her projects and art by following her on Instagram here. <3

We're now on Discord! ⸜(｡˃ ᵕ ˂ )⸝♡

 

Hi guys! 𖹭.ᐟ After doing a poll on Instagram, a lot of you were interested in a Kawaii y Latina Discord server. So I had to give the people what they want. ദ്ദി(˵ •̀ ᴗ - ˵ ) ✧ It will be a fun place to chat about all things kawaii with like minded people. Super excited to interact more with all of you <3 You can join by clicking here. Link is also on the home page of this site in case you ever need it again under "Quick Links"

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